Cafe4

Café com Inovação

A 2º edição do Café com Inovação aconteceu dia 10 de agosto e apresentou tecnologia Assistida: o uso da tecnologia em decisões organizacionais.

O professor Flavio iniciou contextualizando a evolução dos meios de comunicações nas empresas e como as tecnologias da informação e comunicação podem auxiliar a tomada de decisão. Explicou o que é ERP, CRM, B.I e B2c, mostrou cases de sucessos e como essas ferramentas auxiliam na identificação do perfil do cliente. Explanou o conteúdo das mídias sociais e de que forma agregam valor para as organizações. Por fim dissertou sobre o que é Web 2.0, e como ela está inserida no nosso cotidiano e de que forma pode ser utilizada dentro das organizações para agregar valor. Falou sobre como cada ferramenta pode apoiar o profissional e porque é importante para o profissional estar atento a essas ferramentas.

Para encerrar houve um debate com os participantes, onde o Bate papo com o professor Flávio Ceci e Geraldo Campos, eles trouxeram reflexão a todo conteúdo tratado, e assim acordado com os participantes que no próximo café com inovação seriam discutidos mais profundamente sobre o big data e a análise do sentimento (assunto da tese do professor Flavio Ceci)



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